The kidult is the adult who ticked “child mode” in the settings… but forgot to uncheck “taxes.” You keep the meetings, the deadlines, the credit card… and then add a pacifier as if it were a badge of zen. The result? Grown-ups fully mastering Excel while rocking a premium goofy face like they’ve unlocked the secret of life: inhale, exhale.

The concept? Mix KID + ADULT to create portable nostalgia. On paper: comforting. On the street: an express return to daycare, selfie included. It’s called “anti-stress,” but when the pacifier comes with a clip, a pouch, and a collector’s edition, it whispers less “mindful tool” and more “my seriousness is on vacation.”

The absurdity? We spent our childhood trying to look grown-up. Now we pay to look small again. It’s branded as “well-being,” but from the outside it looks more like “I lost my keys… and my age.” Sometimes touching, often funny, always confusing.

In short, kidulting is the lifestyle version of “I didn’t mature, I just marinated.” Everyone has their comfort zone, fair enough — but if Teams meetings start happening in baby talk with a “mindful pacifier break”, we might need a national program: PGI, Program for Imposed Greatness — no pacifier, but plenty of flair. 🍼✨